Robert M. Peterson, Ph.D., is a Clinical Full Professor of Sales at the Kelley School of Business, Indiana University. He holds degrees from Indiana University, George Washington University, and the University of Memphis. Rob has received numerous national teaching awards, was a founding member of the Revenue Enablement Society, and served as editor of the Journal of Selling for 13 years. When he’s not teaching or researching, Rob enjoys making wine and is a graduate of the Second City Improv program.