Dr. Leff Bonney is an associate professor of marketing in the Dr. Persis E. Rockwood School of Marketing at Florida State University's College of Business, where he teaches graduate and undergraduate courses in sales and sales management. His research interest relates to decision-making in sales and sales managers, specifically around customer selection and targeting and sales strategy. His research has been published in Journal of Marketing, Journal of the Academy of Marketing Science, Industrial Marketing Management and Journal of Business Review, among others.