Sales Education Foundation


Working with Universities, Students, and Sales Organizations

Our dedicated team works closely with university sales programs, students and sales organizations to bring the benefits of foundation programs and resources to everyone.

Howard P. Stevens, Co-Founder
Howard P. Stevens is co-founder of SEF and retired chairman of Chally Group Worldwide, a firm providing research, talent management, leadership development, and sales and productivity improvement services for over 2,500 clients in 60 countries. Stevens is the author of several sales and management books and a frequent presenter at national and global events. In addition to spearheading curriculum development efforts to establish university-level professional sales training programs, he has served as an instructor, board member, and advisor for several universities.

Sally Stevens, Co-Founder
Sally Stevens, is co-founder of SEF and retired vice president of research and development for Chally Group Worldwide. Stevens’ research and development have led to the creation of instruments, measurement methods, and effective profiles for a complete array of sales, management and technical positions in a variety of industries, as well as the largest six sigma-level database on sales in existence.

Marty Holmes, Executive Director
Marty Holmes has been with SEF since February, 2010. She currently serves as Associate Director. Originally from North Carolina, she began her career in the graphics business, ultimately owning her own commercial printing operation. Marty now oversees most day-to-day operations for SEF, specializing in social media and program logistics.​

SEF Board Members

SEF draws on the expertise of top-caliber leaders in the fields of business and education. Our Executive and Advisory Board members provide invaluable guidance on SEF initiatives and enable ongoing enhancements for the students, universities, and professionals we serve.

Executive Board

Sally Stevens, SEF Co-Founder

Jon M. Hawes, Indiana State University (Professor Emeritus)

Mike Jenkins, AT&T Global Business Solutions (retired)

Jason Jordan, Independent Consultant

Connie Resendes, Nasdaq Analytics

Jack Rhodes, University of Washington

Howard Stevens, SEF Co-Founder

Advisory Board

Leff Bonney, Ph.D., Florida State University

Bruce Chesebrough, TPG Capital, LLC

Lenita Davis, Ph.D., University of Wisconsin Eau Claire

Mike Kunkle, SPARXiQ

Robert Peterson, Ph.D., Northern Illinois University

Ellen Pullins, Ph.D., University of Toledo

Lori Richardson, Score More Sales | Women Sales Pros

Lee B. Salz, Sales Architects | The Revenue Accelerator

Jane Sojka, Ph.D., University of Cincinnati

Barry Trailer, Sales Mastery