The World of Sales & Sales Education
SEF collects stories, articles and announcements from educators, researchers, professionals and universities. Our foundation has become a information clearinghouse on university sales education, sales research, conferences and news from the sales programs we support. Good news should be shared – so let us know what’s happening and we’ll share it here.
Use the Category headings to the right to check out other items of interest.
SEF Publishes 15th Anniversary Issue of SEF Annual magazine
The Sales Education Foundation Annual magazine features the most comprehensive listing of university sales education programs worldwide. Our 2021 edition theme is “Professional Sales: Past, Present and Future.” Numerous sales professional and educator guest authors are featured in the magazine. The ANNUAL is a free, downloadable resource for recruiters, educators, sales organizations and everyone interested in learning more about professional sales education.
Within the Digital Edition are live links provided by each university that directly connect you with their web page. Be sure to visit the universities who support SEF with features throughout the listing. SEF relies on their support to continue our mission!
The SEF ANNUAL has something for everyone. Enjoy!
University of Dayton to Support Sales Education Foundation
The University of Dayton (UD) announces its new primary sponsorship of the Sales Education Foundation. SEF founders Howard and Sally Stevens are both graduates of UD. When asked about the future, Sally said, “UD’s sponsorship of the Sales Education Foundation ensures its future beyond our lifetime and will foster its growth with an expanded mission.” She added, “We are delighted with the alliance.”
Read the press release for details.
Some students hear about Professional Sales classes from their friends, but they don’t really know what to expect. Even today, some students have preconceived notions surrounding Sales that may be hard to overcome. Many universities report it’s difficult to get their College of Business students interested, much less excited about a career in Professional Sales….READ MORE ...
Thanks to Drs. Mark P. Leach and Annie H. Liu for sharing a link to their published research. Leach and Liu were 2012 SEF/Neil Rackham Research Grant recipients. Their research focused on how sales firms evaluate defected customers in order to determine their worthiness for reacquisition. Findings suggest that a sales firm’s assessment of worthiness…Read More
Congratulations to Neil Rackham, renowed author, Sales guru and long-time friend of SEF, on receiving an honorary degree from Edinburgh Napier University. Read the press release here.VIEW THE BRIEF
SEF has published a short history of the ANNUAL magazine first published in 2007 outlining yearly milestones. Magazine was created to promote university sales education programs, providing these programs with a platform for promoting their offerings. Read more about the ANNUAL and the growth of listed programs.VIEW THE BRIEF