| College | Catolica Porto Business School |
|---|---|
| Contact person name | Bozidar Vlacic |
| Contact person email address | Email hidden; Javascript is required. |
| Address | Rua Diogo Botelho, 1327 Porto, Porto, Portugal 4169-005 Map It |
| Phone number | +351 226 196 200 |
| Website | https://catolicabs.porto.ucp.pt/mestrados/marketing |
| Year Founded | 2000 |
| Online Courses? | No |
| Program Type | Graduate Certificate,Other (Micro-Credentials, Badges, etc.) |
| Internship Required? | Internships are not required, but they are encouraged. |
| Total Faculty | 17 |
| % Job Placement | 50 |
| Accreditations / Affiliations | AACSB,Other (please list) |
| Affiliations - Other | EQUIS (EFMD Quality Improvement System), AMBA (Association of MBAs), A3ES (Portuguese Agency for Assessment and Accreditation of Higher Education) |
| Sales Courses | Marketing in the Digital Age Brand Management Market Research I Consumer Behavior Advertising Strategy and Organization Market Research II Pricing International Marketing Marketing Communications E-Commerce and Automation |
| Class Size | 0 |
| Year | 2000 |
| Tenured | 5 |
| Non-Tenure | 2 |
| Part-Time Faculty | 10 |
| Description | The MSc in Marketing program aims to provide students with a comprehensive understanding of the theories and models used in modern marketing, while also emphasizing the importance of practical applications and real-world problem-solving. One of the key features of the program is its emphasis on establishing strong links between the university and companies, which allows students to gain insights into industry practices and real-world marketing challenges. |
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