CollegeDeGroote School of Business, McMaster University
Contact person nameMandeep Malik
Contact person email addressEmail hidden; Javascript is required.
Address1280 Main Street West
Hamilton, Ontario L8S 4M4
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Phone number9055259140
Websitewww.mcmaster.ca
Year Founded2001
Online Courses?No
Program TypeUndergraduate Specialization,Other (Micro-Credentials, Badges, etc.)
Internship Required?Internships are not required, but they are encouraged.
Total Faculty2
% Job Placement30
Accreditations / AffiliationsAACSB
Sales CoursesSales Management
Class Size30
Year2001
Tenured2
Non-Tenure0
Part-Time Faculty0
Description

This senior year course focuses in B2B Selling using a consultative approach. Students are taught the SPIN Methodology for Needs Analysis. Live role-plays are used for assessment of learning. Students also submit video recorded role-play assignments for feedback and to assess the proficiency of selling skills acquired through the semester. Students work in teams of two for some self-directed learning. LinkedIn Learning courses are used for value add beyond classroom content.

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