| College | DeGroote School of Business, McMaster University |
|---|---|
| Contact person name | Mandeep Malik |
| Contact person email address | Email hidden; Javascript is required. |
| Address | 1280 Main Street West Hamilton, Ontario L8S 4M4 Map It |
| Phone number | 9055259140 |
| Website | www.mcmaster.ca |
| Year Founded | 2001 |
| Online Courses? | No |
| Program Type | Undergraduate Specialization,Other (Micro-Credentials, Badges, etc.) |
| Internship Required? | Internships are not required, but they are encouraged. |
| Total Faculty | 2 |
| % Job Placement | 30 |
| Accreditations / Affiliations | AACSB |
| Sales Courses | Sales Management |
| Class Size | 30 |
| Year | 2001 |
| Tenured | 2 |
| Non-Tenure | 0 |
| Part-Time Faculty | 0 |
| Description | This senior year course focuses in B2B Selling using a consultative approach. Students are taught the SPIN Methodology for Needs Analysis. Live role-plays are used for assessment of learning. Students also submit video recorded role-play assignments for feedback and to assess the proficiency of selling skills acquired through the semester. Students work in teams of two for some self-directed learning. LinkedIn Learning courses are used for value add beyond classroom content. |
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