The SMA Annual Conference brings together marketing educators and researchers to explore the latest trends in marketing and sales. For sales researchers and educators, it provides a platform to present and discuss cutting-edge research, engage in workshops, and exchange ideas with peers in the field. The conference offers valuable opportunities to stay updated on new sales strategies, research methodologies, and teaching innovations. Attendees can gain insights into the latest developments in sales education and research, collaborate with other professionals, and access resources like the Journal of Marketing Theory and Practice and Marketing Education Review. This event is ideal for those looking to enhance their research, refine their teaching practices, and expand their professional network in the sales discipline.