Sales Education Foundation


The Sales Education Foundation

Since its establishment in 2007, the non-profit Sales Education Foundation, a component fund of The Dayton Foundation, has promoted the sales profession through college and university programs. SEF proudly partners with academic trailblazers and industry professionals to help establish and support effective sales programs around the world. Are you interested in learning a bit more about us? We’ve created a short presentation for you that you’ll want to see!


Our Mission

Elevating the sales profession through university education


Our Focus

SEF supports university-level sales education programs by providing educational opportunities, research grant funding, worldwide exposure and scholarships. Through the publication of our ANNUAL magazine’s “Top Universities” listing, SEF helps raise public awareness about the benefits of sales careers and provides data on sales programs worldwide


Our Foundational Goals

Provide resources for universities interested in teaching professional selling and/or starting a sales program

  • Encourage and support new Ph.D. candidates to research and ultimately teach professional sales
  • Increase the number of students seeking a sales career
  • Support sales specific research through grant funding
  • Provide educational resources for student career development
  • Strengthen relations between industry and academia by increasing the awareness of university sales education


Our Impact

Since 2007, SEF has supported and helped to raise awareness of the benefits of university sales education. In partnership with top university sales programs and leading sales professionals we:

  • Sponsor relevant, meaningful research and disseminate the outcomes
  • Provide sales students with an opportunity to participate in the Talent Analytics Survey giving those students tools to build satisfying, successful sales careers
  • Promote optimal sales principles, processes and technologies
  • Identify and support workshops, conferences and sales competitions

NOTE: SEF does not sell or distribute private products on behalf of third parties for their personal or business gain.