Sales Education Foundation


We Embrace Innovative Programs

SEF is committed to elevating the sales profession by offering innovative programs and resources to “elevate the sales profession through university education.”

Our foundation supports Sales research through a yearly call for proposals and awards a minimum of $10,000 annually. SEF donates to numerous academic and educational conferences and workshops on an annual basis. One of our most important contributions to the future of the Professional Sales is our Career Development Program which offers no-cost Chally assessments to university sales students. To date, over 26,000 students have received personalized Chally results to help them navigate the world of professional sales.

The publication of our Annual magazine featuring our “Top Universities for Professional Education listing represents our contribution to elevating the universities offering sales classes to their students.

SEF is a major sponsor of the yearly “Sales Educators’ Academy.” This unique workshop event offers participants the opportunity to attend all sessions and is meant to be a hands-on learning experience. SEA is held each June and alternates locations between Rollins College in Florida and Aston Business School in Birmingham, UK.

To learn more about how you can take advantage of some of the offerings described below, please contact us using the Questions and Suggestions form below.

  • SEF Annual Magazine featuring the "Top Universities for Professional Sales Education Listing"

    The Sales Education Foundation Annual magazine showcases top universities with sales programs meeting set criteria established by SEF in 2007. Offering pertinent data and contact information for these programs, the magazine has become a go-to resource for recruiters. Each issue includes articles of interest from key industry practitioners and academia.

  • Career Development & Chally

    The Chally Assessment is the feature component of SEF’s Career Development Program. Chally results introduce common Sales career choices and provide various reports on Individual Strengths and fit for specific roles. Participants are empowered to select a sales career that matches their natural strengths, interests and motivations.

  • SEF Research Grant Program

    Begun in 2011 with the support of renowned Sales guru Neil Rackham, the SEF Research Grant Program recognizes sales-specific research with the potential for application by sales executives, sales managers, and/or the sales force. A Call for Proposals is announced each January with 2-3 papers selected annually to receive a $5,000 grant by an independent selection committee. To date SEF has awarded over $100,000 in research grants.

  • Sales Educators' Academy - SEA

    SEF proudly sponsors this annual summer program to engage sales faculty. Established in 2011, the SEA encourages faculty from all corners of the world to collaborate and develop techniques for expanding their sales curriculum. Bi-annually held at Rollins College in Winter Park, FL, the academy features presentations from sales faculty and practitioners.

  • Sales Research

    SEF collaborates with multiple corporate partners and top university researchers to provide support for mutually beneficial sales research. Faculty research is encouraged and SEF will help promote sales research upon request. Past research has addressed areas such as employee onboarding, sales lifestyle benefits, and student success factors.

  • Video Series

    SEF partnered with ThinkTV public television to develop a three-part series addressing the complexity of professional selling in today’s high-tech, global economy. The initial special,The New Selling of America, won an Emmy for best regional documentary and is available for use in the classroom at no cost. The second in the series, “The Science of Sales,” is now available. Contact SEF for more information.

  • Scholarship Support

    SEF is proud to sponsor individual and endowed scholarships to help some of today’s most promising students participate in university sales programs to prepare for career success.

  • International Training

    SEF partnered with ThinkTV to develop an international sales training and certification program. Taught by faculty of university sales programs, the week-long program has been delivered globally, in countries such as China and India.