Sales Education Foundation

OUR PROGRAMS

We Embrace Innovative Programming

SEF is committed to elevating the sales profession by offering innovative programs and resources. Our foundation supports Sales research through a yearly call for proposals and awards a minimum of $10,000 annually. SEF supports numerous academic and educational conferences and workshops on an annual basis. One of our most important contributions to the future of Professional Sales is our Career Development Program which offers free assessments to university sales students.

To learn more about how you can take advantage of some of the offerings described below, please contact us using the Questions and Suggestions form below.

  • SEF Annual Magazine featuring the "Top Universities for Professional Sales Education Listing"

    The Sales Education Annual magazine showcases top universities with sales programs meeting set criteria established by SEF in 2007. Offering pertinent data and contact information for these programs, the magazine has become a go-to resource for recruiters. Each issue includes articles of interest from key industry practitioners and academia.

  • Career Development

    Supported by SEF partner GrowthPlay, the Chally Assessment for university sales students introduces the six most common career choices offered to students upon graduation. Participants are empowered to select a sales career that matches their natural capabilities, interests and training.

  • SEF Research Grant Program

    Begun in 2011 with the support of renowned Sales guru Neil Rackham, the SEF Research Grant Program recognizes sales-specific research with the potential for application by sales executives, sales managers, and/or the sales force. A Call for Proposals is announced each January with 2-3 papers selected annually to receive a $5,000 grant by an independent selection committee. To date SEF has awarded over $100,000 in research grants.

  • Sales Educators' Academy

    SEF proudly sponsors this annual summer program to engage sales faculty. Established in 2011, the SEA encourages faculty from all corners of the world to collaborate and develop techniques for expanding their sales curriculum.

  • Sales Research

    SEF collaborates with multiple corporate partners and top university researchers to provide support for mutually beneficial sales research. Faculty research is encouraged and SEF will help promote sales research upon request. Past research has addressed areas such as employee onboarding, sales lifestyle benefits, and student success factors.

  • Video Series

    SEF partnered with ThinkTV public television to develop a three-part series addressing the complexity of professional selling in today’s high-tech, global economy. The initial special,The New Selling of America, won an Emmy for best regional documentary and is available for use in the classroom at no cost. The second in the series, “The Science of Sales,” is now available. Contact SEF for more information.

  • Scholarship Support

    SEF is proud to sponsor individual and endowed scholarships to help some of today’s most promising students participate in university sales programs to prepare for career success.

  • International Training

    SEF partnered with ThinkTV to develop an international sales training and certification program. Taught by faculty of university sales programs, the week-long program has been delivered globally, in countries such as China and India.