Sales Education Foundation

Category Archives: General News

The World of Sales & Sales Education

SEF collects stories, articles and announcements from educators, researchers, professionals and universities. Our foundation has become a information clearinghouse on university sales education, sales research, conferences and news from the sales programs we support.  Good news should be shared – so let us know what’s happening and we’ll share it here.

SEF Publishes 16th  Issue of SEF Annual

April, 2022
The Sales Education Foundation Annual magazine features the most comprehensive listing of university sales education programs worldwide. Our 2022 edition theme is “Professional Sales Around the Globe.” Numerous sales professional and educator guest authors are featured in the magazine. The SEF ANNUAL is a free, downloadable resource for recruiters, educators, sales organizations and everyone interested in learning more about professional sales education.

Within the Digital Edition are live links provided by each university that directly connect you with their web page. Be sure to visit the universities who support SEF with features throughout the listing. SEF relies on their support to continue our mission!

The SEF ANNUAL has something for everyone.  Enjoy!

University of Dayton to Support Sales Education Foundation

The University of Dayton (UD) announces its new primary sponsorship of the Sales Education Foundation.  SEF founders Howard and Sally Stevens are both graduates of UD.  When asked about the future, Sally said, “UD’s sponsorship of the Sales Education Foundation ensures its future beyond our lifetime and will foster its growth with an expanded mission.”  She added,  “We are delighted with the alliance.”

Read the press release for details.

  • Pandemic Recovery Survey from California State University Fullerton

    The Sales Leadership Center of the College of Business & Economics at California State University Fullerton conducted a survey of sponsor and other companies to gage the impact of re-entry to business as restrictions of COVID-19 are eased. The survey collected data on the impact to businesses on revenue, business processes and recruitment of college students, along with...

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  • Chally Assessment Wins Bronze in 2020 Excellence in Technology Awards

    Chally, a leader in predictive sales talent assessments, and partner of the Sales Education Foundation, won a coveted Brandon Hall Group Bronze Award for excellence in the Best Advance in Candidate Assessments Technology category for the second consecutive year. "Winners of Excellence in Technology Awards are at the forefront of technology innovation. Our program...

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  • New Research Explores Critical Question - Hire Experience or "Fresh Recruits?"

    For sales managers, one difficult “either/or” choice revolves around whom to hire. That is, is it better for an organization to hire experienced salespeople, or “fresh recruits” straight out of collegiate sales programs? New research led by Willy Bolander at Florida State University, and published in the Journal of Personal Selling and Sales Management (JPSSM), provides...

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  • Boost Student Interest in Taking a Sales Class

    Some students hear about Professional Sales classes from their friends, but they don't really know what to expect. Even today, some students have preconceived notions surrounding Sales that may be hard to overcome. Many universities report it's difficult to get their College of Business students interested, much less excited about a career in Professional Sales. Sharing...

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