Sales Education Foundation

News & Events

The World of Sales & Sales Education

SEF collects stories, articles and announcements from educators, researchers, professionals and universities. Our foundation has become a information clearinghouse on university sales education, sales research, conferences and news from the sales programs we support.  Good news should be shared – so let us know what’s happening and we’ll share it here.

SEF Publishes 16th  Issue of SEF Annual

April, 2022
The Sales Education Foundation Annual magazine features the most comprehensive listing of university sales education programs worldwide. Our 2022 edition theme is “Professional Sales Around the Globe.” Numerous sales professional and educator guest authors are featured in the magazine. The SEF ANNUAL is a free, downloadable resource for recruiters, educators, sales organizations and everyone interested in learning more about professional sales education.

Within the Digital Edition are live links provided by each university that directly connect you with their web page. Be sure to visit the universities who support SEF with features throughout the listing. SEF relies on their support to continue our mission!

The SEF ANNUAL has something for everyone.  Enjoy!

University of Dayton to Support Sales Education Foundation

The University of Dayton (UD) announces its new primary sponsorship of the Sales Education Foundation.  SEF founders Howard and Sally Stevens are both graduates of UD.  When asked about the future, Sally said, “UD’s sponsorship of the Sales Education Foundation ensures its future beyond our lifetime and will foster its growth with an expanded mission.”  She added,  “We are delighted with the alliance.”

Read the press release for details.


Sales Education Foundation Awards 2022 SEF Research Grants

December, 2022
Congratulations to our 2022 SEF Research Grant recipients!

These researchers represent the growing list of professors dedicated to providing timely, practical sales research to the Professional Sales industry and academia. Our 2022 grants have been awarded to: 

  • The team of Dr. Bryan W. Hochstein, from The University of Alabama, Dr. George D. Deitz, Ph.D., from The University of Memphis, Timothy D. Butler, from Southeastern Louisiana University and Tongxi (Stephanie) Wang, Ph.D. candidate from The University of Alabama. Their winning proposal is titled, "Should I Stay or Should I Go? Factors that Drie Salesperson Turnover and Retention in the Era of the Great Resignation."
  • Molly Ahearne, Doctoral Student of Marketing at the University of Georgia. Her advisors are Son K. Lam, Ph.D. and John Hulland, Ph.D., both from the University of Georgia. Her winning proposal is titled, "Enhancing the Effectiveness of Sales Performance Rankings on Dashboard."


2022 Barbara Giamanco Memorial Scholarship Recipients Announced

December, 2022
Congratulations to the 2022 Barbara Giamanco Memorial Scholarship recipients!

Eight young women from university Sales programs were recently chosen to each receive a Barbara Giamanco Memorial Scholarship.

Read the press release for details.

  • Boost Student Interest in Taking a Sales Class

    Some students hear about Professional Sales classes from their friends, but they don't really know what to expect. Even today, some students have preconceived notions surrounding Sales that may be hard to overcome. Many universities report it's difficult to get their College of Business students interested, much less excited about a career in Professional Sales. Sharing...

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  • Whitepaper-Building A University Sales Program

    Is your university interested in building a sales program? Are you exploring best practices from other institutions? We've collected some best practices and suggestions from trailblazing university sales programs. The document has been used by many universities considering starting their own program. Recently, Stetson University said, "the documents you (SEF) provided...

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  • Building the Right Team to Scale a Startup

    "For early-stage entrepreneurs, getting the product or service right is crucial." Read Dan Weinfurter's article on three crucial elements to growing your business. Right people, right product, right service, healthy culture, motivated team - everything else falls in line. Previously published in the SEF ANNUAL magazine here

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  • Neil Rackham Receives Honorary Degree

    Congratulations to Neil Rackham, renowed author, Sales guru and long-time friend of SEF, on receiving an honorary degree from Edinburgh Napier University. Read the press release here.

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